Latitude 26 media agency delivers online stores based on the magento ecommerce solution coupled with additional services in terms of Inbound Traffic Campaigns, Social Network Stores and eCommerce marketing and SEO optimization.
Building a strong online presence is a fundamental part of creating exposure for your brand. The web offers an integral way to communicate with your audience through email marketing, social media, video and much more.
The way people browse and interact online continues to change; the newest edition has been the wave of mobile phone technology, allowing consumers the ability to surf and shop anywhere. Our marketing strategies differ, dependant on our clients, however our simple ethos to measure every channel to provide our clients with significant results is at the core of what we do.
To be successful online you need a partner that can implement and develop the most effective strategies for your brand. Ones that are targeted to your audience and managed with precision to create the desired effects.
Magento web design
Think that your marketing budget won't stretch to a visually stiking, fully bespoke Web 2.0 ecommerce website? Well it's time you thought again. The open-source, flexible nature of the Magento platform allows us to reduce the time (and therefore the costs) associated with design and development.
The result is an ecommerce website that looks amazing and is customised to your exacting requirements. The adaptability inherent within the Magento structure also allows for easy adaptation, meaning that long-term costs can also be reduced.
Market leading ecommerce websites
With Magento we deliver ecommerce websites that are a perfect combination of beauty, brains and brawn. The more visually engaging and the easier an ecommerce website is to use and navigate, the more likely it will convert visitors into customers, and the more your customers will spend.
We can deploy a multitude of strategic methods that will allow us to analyse your site's current user behaviour.
Armed with this data we are able to establish trends and the reasons why customers are and aren't buying. Through test analysis, we will drive to eliminate pitfalls and enhance user experience.
- Magento Development Magento is the world's fastest-growing ecommerce solution, built around a strong infrastructure for your online retail business.
- Magento can integrate seamlessly with your payment gateways, epos system and stock management system, with Google Shopping, Amazon, eBay and much more.
- Overall, Magento is designed to make your ecommerce operation more efficient and more effective.
- Magento provides a highly adaptable ecommerce platform that's fully scalable.
- When your online business grows, your website's capacity and functionality can grow with it.
- Magento can move sideways to meet unforeseen demands, can be scaled up or down.
- As it is built on a fully modular modal, Magento allows for an unlimited scalability and flexibility for your store.
Inbound Traffic Campaigns
- We deliver inbound marketing strategies to get small and medium sized businesses found on the Internet and create compelling and cost-effective marketing campaigns.
- Inbound marketing uses the power of search, social media, remarkable content and effective landing pages to bring customers to your company. The result is more qualified leads, converting into more new business relationships and a compelling ROI.
Social media has evolved into a key marketing channel for small businesses wanting to gain visibility, drive traffic to your website and generate new leads. The next step in your inbound marketing effort is to:
- Identify which social networking sites will work best for your business.
- Create optimized social media outposts to ensure your brand can be found.
Understanding which social networking sites are right for your business and how to take advantage of them to generate leads is usually a challenge for many small businesses. There are too many social networking sites to choose from to cover them all. It is far better to do a great job on a few relevant platforms than spread yourself too thin across too many.
Determine which social networking sites are the best for your business by choosing those that provide the most direct access to your target audience and the most value for your particular business. In addition, your social media marketing strategy includes not only the where you will engage with your audience but also what you will do to provide value on each social network.
Social media marketing for a service business will be one that focuses on providing useful content to build your expert reputation. The blog is the critical social media hub where you provide original content that is of interest to your target audience. Twitter and LinkedIn accounts plus a Facebook Page will help you build related but different networks where you can share useful information, engage in conversations and follow what is happening in your industry more effectively. Depending on your business, a YouTube channel may be a benefit for adding multimedia content. Unlike the interaction the restaurant is trying to get from their customers, the service business is looking to primarily educate and inform, thereby building trust with their followers. Before you start posting, however, review each platform for the unique needs of each of your audiences.
Why create and optimize your social media outposts?
When you create your presence on relevant social networking sites and optimize them for your major keywords, you:
- Increase your business’s web footprint, helping people find you more easily.
- Reach more people with your content, increasing your reputation as an expert.
- Establish a more consistent brand with more visibility, increasing brand recognition.
As part of your inbound marketing strategy, your social media outposts such as Twitter, Facebook, YouTube and LinkedIn create important communities that encourage conversations and build trust for your brand. This makes your content more visible to your target, more readily found through social search and increases your chances of prospects spreading your content further throughout their own social networks.
Social Networks Stores
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.The bottom line: If you aren’t discovering which in social networking channels your customers spend time and include them in your ecommerce marketing mix, you’re probably missing out on building relationships, community and increasing new customer acquisition through online word of mouth.
Leverage these five social media marketing tips for ecommerce to either get started with more social digital marketing or take your current social strategy to the next level.
Go Where Your Customers Are
Very few things in life promise endless options – digital and social media marketing being one exception. From Facebook to Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking channels available for your business to leverage. Key to successful social media marketing for ecommerce is choosing the right channels to reach customers.
Find out where your customers are congregating by:
- Asking them. Sounds overly simplistic, but sending a formal survey to customers or more informally polling them on your website can provide a wealth of knowledge.
- Monitoring social sites. use tools to discover how and where customers are talking about your brand, your competitors or target keywords.
- Leveraging the stats. Some sites like Facebook are transparent when it comes to user statistics. Or leverage research conducted by third-party firms.
- Revivew backlinks, job postings, news announcements and keyword rankings of competitors on a regular basis to get a glimpse into their online marketing health.
Monitor What Your Competitors Are Doing
Whether your ecommerce business is new to social media marketing, or just need to take your efforts up a notch, competitive intelligence can be very useful. Spend some time by conducting a competitive audit of your top five competitors on the social web. Include:
- The social sites in which they are active.
- The type of content they publish on the social web.
- The number of followers/fans/views they have on each site.
- How they promote specific products, programs or events via social media.
For even more inspiration and insight into what works well on the social web, look to ecommerce sites in other industries or even successful B2B social media examples.
Promote Exclusive Offers Through Social Media
In order for your ecommerce business to gain a following on whatever social channel you choose, entice customers with something they can’t get anywhere else.
For example, promote a contest via social media. Last fall, TopRank® Online Marketing leveraged this tactic for one of its ecommerce clients. TopRank used the client’s blog and Facebook fan page to promote a Halloween contest to name the best costume. This initiative not only drove additional traffic to the client’s website, but also helped increase the number of Facebook fans.
Alternately, offer an exclusive item to social media followers or fans, such as free shipping or a weekly coupon. You can also offer “breaking news” that does not appear anywhere else, like pre-product release announcements or an inside look at your company’s inter-workings.
Don’t Just Push Products and Promotions
The primary goal of your ecommerce site may be to sell products, but your social media marketing strategy should encompass a wider range of tactics that simply promoting offerings. With too much product pushing and not enough engagement, you’re unlikely to experience optimal success.
Incorporate some of these ideas into your ecommerce social media marketing strategy:
- Share messages or news stories from external sources.
- Create a blog on your website and feed blog content to your social accounts.
- Ask questions, participate in discussions or poll your customers via social media.
- Post pictures from company events or videos from your CEO’s speaking engagements.
Sell Products Through Social Networks
Many ecommerce sites leverage social channels to make it even simpler for customers to purchase their products. Launch a Facebook store, allowing customers to browse and purchase its products directly through Facebook is a good opportunity.
ecommerce sites large and small can still indirectly sell products through their social profiles. For example, highlight new products or best-sellers and provide a link to the order page on your website. It may not be quite as simple as purchasing directly from the social profile, but it can be just as effective.
The five ideas are just the tip of the iceberg when it comes to ecommerce social media marketing.
If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue. The key for online stores is to target users who are looking to make a purchase, and conversion SEO is the way to do just that.
Customer's online purchasing decisions have evolved into a long, multi-touch process. Sending customers a barrage of direct mail and e-communications in the hopes of breaking through is yesterday's marketing strategy. Today’s marketing needs to be targeted and customer-driven.
Identifying revenue-generating keywords is a life-long asset to a store. There are now incredible tools for tracking traffic. There are tools that can show you the entire life cycle of your customers and, equally importantly, the users who visit your site but do not convert into customers.
hone in on the keyword phrases that signify users who are ready to make a purchase. Then, separate these phrases into two categories: high quantity and high quality.
High quantity phrases are the ones that will bring in revenue and traffic by generating a lot of targeted traffic. High quality phrases, on the other hand, may not bring as much traffic, but they are the phrases that attract customers for your products with the biggest margins.
These two types of traffic will complement each other and move your site up the search engine results, helping to build your reputation as an established ecommerce site for a long time.
Increase quality of visitors.
Getting this right will lower your bounce rate, increase the time visitors spend on your site, and yield more conversions. Quality traffic simply means users are finding your site or page because it is exactly what they are looking to find.
For example, a website that sells ski products can basically ignore the search phrase "ski world cup." Since the goal of the store is to sell products, they should use phrases like "Swiss team t-shirts" or "Didier Cuche shirts" because people using these phrases to search are much more likely to be looking to make a purchase than users searching more general phrases.
If you do this correctly, users will stay on your page longer because it matches their specific interests. Bounce rates will decrease and, as users stay on your site for more time, they will click to other pages of your site, too.
Sell more products through organic search.
You have to continuously monitor web traffic to determine which terms are returning high quality traffic. Begin by targeting a couple of very specific terms, and as your site grows in popularity, expand your reach by adding more keyword phrases.
If you have products that are not selling well, you may want to add new products that will bring you viewers and place these new products prominently on your homepage. Then start search engine optimizing keywords and phrases for those products.
Sell more products through paid search.
Focus search engine marketing efforts on high quality conversion keywords while weeding out high traffic/low conversion generating keywords. This is all about return on investment (ROI). If you are paying to advertise with general phrases that do not bring high conversion rates, you are essentially throwing away your money.
Advertising to the keyword phrases you identified in step one will be cheaper for you because you will get a lower number of total clicks. However, it will also be more profitable because you are attracting visitors who are ready to buy.
These tasks may take a lot of effort at first, but once you get them right, it will be much easier to maintain them. As long as you stay on top of the best, targeted keywords and phrases, your site will start to generate revenue at an outstanding rate.